The Considered Practice

Positioning, Websites & Search Visibility for Therapy Practices

I work with group practice owners and solo clinicians ready to grow past their own caseload. I define what your practice should be known for, design and build the website around it, and make it visible where your clients are searching.

The same systems took my own practice from 4 inquiries a month to an average of 25.

See If We're a Fit

Your practice isn't struggling because it lacks a website.

It's struggling because your growth systems were never designed with intention.

Your inquiries come in waves, and you can't predict the next one.

Your calendar depends on who happens to mention you this month.

You're full through word of mouth, and you don't know how to grow from here.

Referrals ask for you by name, and you worry hiring would leave your schedule full and your clinicians' schedules empty.

What you spend on marketing seems to cancel out.

You can't tell which part is producing inquiries, or whether it's working at all.

You can't explain why clients should choose your practice.

So you keep adding specialties to your profile, hoping a wider net brings in more clients.

You know something needs to change, but you don't know what.

So things stay the way they have been.

I solved these problems in my own practice

I'm David Gofman. I'm a Licensed Professional Counselor, and not long ago I was struggling to keep my own caseload full.

I experienced first-hand how hard it was to find help that actually fit a therapy practice, so I worked it out myself: what the practice should be known for, a website built around that, and visibility where clients were searching. My practice has since grown into a group practice, with the website as its main source of inquiries.

Along the way I noticed how many capable clinicians were in the same position. We're trained to do the clinical work well, and almost nothing in that training covers how a practice gets found or chosen. Most of the help on offer comes from marketers who have never run a practice. I started The Considered Practice so that practice owners could work with someone who has.

I've been a therapist for 10 years and have owned my practice for six. I was Director of Operations at a private-pay group practice before serving as Behavioral Health Director and interim COO at a community health center that served nearly 10,000 people each year. So I come to this work knowing the field as a clinician and knowing how a practice runs as a business.

What those systems did
for my own practice.

4 → 24

Inquiries a month, from December to March.

25+

Inquiries a month on average now.

The website is the practice's top source of inquiries, ahead of directories and personal referrals.

Design concepts I've created and built

Every one is a real, live site you can open and click through.

The practices, practitioners and locations are fictional — these are design concepts, not client work.

Homepage of the Haven template — Haven Counseling Studio · Portland, OR — **Haven** Elegant · Editorial

Homepage of the Grove template — Grove Wellness Collective · Asheville, NC — **Grove** Warm · Organic

Homepage of the Harbor template — Harborlight Counseling · Camden, ME — **Harbor** Immersive · Cinematic

Homepage of the Meadow template — Meadowlark Counseling · Madison, WI — **Meadow** Bright · Youthful

Homepage of the Beacon template — Beacon Point Psychology · Denver, CO — **Beacon** Bold · High-Contrast

Homepage of the Folio template — Ashfield Center for Anxiety & OCD · Ann Arbor, MI — **Folio** Editorial · Typographic

Homepage of the Mosaic template — Wavelength Psychology · Minneapolis, MN — **Mosaic** Bento · Modular

Homepage of the Meridian template — Meridian Therapy · Austin, TX — **Meridian** Modern · Confident

How it works

01
Apply to work together.

The application takes about three minutes. I read every one myself and reply within 48 hours, and if it looks like a fit we set up a call.
02
We build and implement your growth system.

I work out what your practice should be known for, design and build the website around it, and make it visible where your clients are searching. You always know what the work is aiming for and how success is measured.
03
Inquiries come to the practice, steadily.

The right people find you, understand who you're for, and reach out, and you can see which work is bringing them in.

I keep a deliberately small roster, so strategy, implementation, and decision-making stay closely supported.

A complete growth system

Six parts, designed to reinforce each other.

Market Position & Practice Strategy

What your practice should be known for and why people choose you

Visibility & Presence Systems

How your presence compounds over time, not month to month

Client Journey & Conversion Design

What clients experience from their first search to their first session

Authority & Content Development

Thought leadership strategy, resources for clients and referral partners, editorial and service page roadmap, and human-edited, ethically framed content.

Growth Intelligence & Planning

Growth becomes something you're actively shaping — not something that happens to you.

Website Design & Build

The site itself — designed around the strategy, and fast enough to rank

Is The Considered Practice
right for you?

I work best with practice owners who are already good at the clinical work and want a practice that grows by design.

Apply if you

Do excellent clinical work, and want more of the right clients to find it.
Are full through word of mouth and ready to grow beyond your own caseload.
Want to build a practice around expert care, not to compete on availability and price.
Treat growth as an investment and are ready to build systems that last.
Want to stay involved in the direction and understand what the work is aiming for.

Look elsewhere if you

Want a quick fix or overnight results. Search visibility is a marathon, not a sprint.
Are looking for the cheapest website, or someone to just do SEO.
Want no part in the direction. I do the work, but it's built on your vision and expertise.
Want to be the right fit for everyone. Positioning means choosing.
Aren't ready to invest in growth at this stage.

Questions before you apply

How much does it cost?

Search visibility work is a flat monthly fee with everything included, and website builds are scoped as a fixed project. I share exact figures on our first call, once I understand what your practice needs. The application asks about budget so neither of us spends time on a poor fit.

How long until I see results?

Search visibility done right takes time, and how quickly we see results depends a lot on where things stand right now. I'll tell you what's realistic for your practice on our first call, and you'll see early indicators well before the inquiries arrive.

How will I know it's working?

You'll always know what the work is aiming for and how success is measured. I report on inquiries and their quality, not on activity. After the first three months the engagement is month to month, so you stay because it's working.

I've tried Psychology Today, SEO, or ads, and it didn't work. Why would this be different?

Those usually fail because of the order they're done in. Ads and traffic amplify whatever is already there. If it isn't clear who your practice is for and the website doesn't lead people to reach out, more visitors only means more people leaving. I start with positioning and the website, then build visibility.

Do you work with practices like mine?

I work with solo clinicians and small group practices, most of them private pay or moving toward it. It's the best fit if you want to be known for something specific and you treat growth as an investment.

How much of my time does it take?

I do the work. I need your time at the start, to understand your practice, and after that mainly for decisions on direction and for reviewing what I've built.

What happens after I apply?

I read your application myself and reply within 48 hours. If it looks like a fit, we set up a call to talk through your practice and what I'd do first. If it doesn't, I'll tell you.

Get Started

Tell me about your practice. The application takes about three minutes, and I reply personally within 48 hours.